| Max ASP is a professional inside sales-as-a-service and CRM consulting provider, specialized in industrial machinery and components, and complex industries, across global markets. Based on our unique sales methodology, world-class CRM and deep operational experience over 20 years, Max ASP’s mission is to partner with our clients to support sales execution, e-commerce and CRM enabled sales, services and marketing automation, delivering substantive business performance improvement. |
Our Team
Adam Lamont-Brown
Founder & Managing Director
Adam founded Max ASP in 2004 and named the company after his father Maxwell. Adam’s father was a Master Mariner, a captain of merchant ships and taught Adam the supreme importance of the crew, close teamworking and being responsible for each other. Adam’s mission was to bring best practise Inside Sales and CRM execution for B2B industries, and in the last years with a clear focus on the machine building industry.
Benjamin Taenzer
CEO & Managing Director
Benjamin joined Adam in 2009 with a Computer Sciences specialization, and is now one of the major shareholders in the company. Benjamin’s business philosophy is to leverage best-in-breed technology next to clear business process and procedures definition and talent development, as the basis to drive sales results and overall business performance.