Intelligent solutions
for complex sales tasks
This is the benchmark
Regional | International | Global
delivered on a global basis
Our Service
Our Customers
Lead Generation
Max ASP delivers highly qualified leads and opportunities for your Field Sales teams based on our Enterprise Lead Generation service.We consistently identify and engage the right decision makers and profile these contacts. Our in-depth conversations with your prospects allow us to build a detailed understanding of each target account. This is documented in a purpose built CRM system and Lead Briefing Documents are prepared for your sales teams to give them the best possible chance to win the deal. We also nurture future pipeline opportunities and transfer these to your sales teams at the right time.Our Inside Sales teams create strong Field Sales collaboration and trust based on the accuracy of our target account profiling and high quality lead generation. In addition we use best-in-class tools for contact database building, Field Sales route planning and pipeline management.
Partner & Channel Management
Max ASP manages key aspects of your partner and channel management requirements, depending on your specific strategy and current resources. This may mean driving new partner acquisition or managing certain groups of partners which you do not have the resources to do yourself. We operate in complex indirect market and channel ecosystems, providing high quality partner account management and driving collaboration between the vendor, value-added distributors and partners.We can also enhance this channel management capability based on Max ASP’s wider end-user lead generation services. Max ASP can generate high quality end-user leads for channel partners to follow-up on and in this way stimulate channel development and loyalty.If required we can deploy excellent CRM capabilities to support this. This includes managing complex partner databases and data feeds (eg. complex distributor partner sell-out data) and using best-in-class marketing automation tools.
Direct Sales
Max ASP delivers best-in-class direct sales capabilities to compliment your existing sales organization resources in order to increase customer coverage and sales revenues. This is generally founded on a strong Inside Sales and Field Sales collaborative model, with shared customer territory responsibilities and revenue targets.Our Inside Sales teams drive “transactional” sales activity based on fast quote response, closing the order and high quality account management. In parallel our Inside Sales teams can generate leads for high value and complex products and solutions for their Field Sales colleagues to follow-up and close.We can also focus on a specific group of customers or product lines which your sales organization is not able to currently address. This may be because your customer base is too large or very complex or you want to launch new products and gain market coverage quickly. In this and other scenarios Max ASP can rapidly extend customer coverage in order to generate incremental sales within a highly efficient cost model.This direct sales capability is strongly underpinned by your existing ERP and Max ASP’s best-in-class CRM capabilities. A baseline of existing customer data, including current sales and product installed base information, next to our on-going focus on data enrichment and data driven sales activities, are critical factors for success.
About Us
Max ASP is located in the German university city of Ulm, in one of Germany’s strongest economic regions.Our initial focus was on the DACH territory (Germany – Austria – Switzerland). Over time our business model has become more and more international. We now work across more than 20 countries and 10 different languages. This international orientation is based on a team of highly qualified native language speakers.Given Max ASP’s strategic location in Southern Germany, between Stuttgart and Munich, we have a large local recruitment pool and are able to attract high quality international people. We can recruit new employees quickly and respond to each new client requirement in a very bespoke way.
Management Team
Imprint
Information in accordance with Section 5 TMG
Max ASP GmbH
Kässbohrerstr. 16
89077 Ulm
Represented by
Managing Director
Adam Lamont-Brown, Thomas Neu, Benjamin TänzerContact Information
Telephone: +49 731 15927 0
E-Mail: info@maxasp.comRegister entry
Register Number: HRB 4922
Register Court: Registergericht UlmVAT number
VAT indentification number in accorance with Section 27 a of the German VAT act
DE232952937Graphics and Image Sources
Photographs: „copyright Armin Buhl 2016“Disclaimer
Accountability for content
The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents’ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this matter, please note that we are not obliged to monitor the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).
Accountability for links
Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.Copyright
Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law, every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are only allowed for private use. The materials from these pages are copyrighted and any unauthorized use may violate copyright laws.Imprint was created with the generator of the law firm Anwaltskanzlei Weiß & Partner
Privacy Policy
Personal data (usually referred to just as “data” below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the “GDPR”), “processing” refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.Our privacy policy is structured as follows:I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processingI. Information about us as controllers of your data
The party responsible for this website (the “controller”) for purposes of data protection law is:Max ASP GmbH
Kässbohrerstr. 16
89077 Ulm
Registergericht Ulm, HRB 4922
Umsatzsteuer-Ident.-Nr: DE232952937
Geschäftsführer: Adam Lamont-Brown, Thomas Neu, Benjamin TänzerThe controller’s data protection officer is:
WbQ-Wolfgang Branz
Birnbaumweg 57
88326 Aulendorf
privacy@maxasp.comII. The rights of users and data subjects
With regard to the data processing to be described in more detail below, users and data subjects have the right
• to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
• to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
• to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
• to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
• to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).
In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.III. Information about the data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.
Server data
For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.
The data thus collected will be temporarily stored, but not in association with any other of your data.
The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.
Cookies
Session cookies
We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address. This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR. When you close your browser, these session cookies are deleted.
Contact
If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.
The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.
Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.
Online job applications / publication of job advertisements
We offer you the opportunity to apply for jobs with our company via our website. In the case of these digital applications, we collect your application data electronically in order to process your application.
The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.
If you are hired as a result of the application process, we will store the data you provide during the application process in your personnel file for the purpose of the usual organizational and administrative process, naturally in compliance with further legal obligations.
The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.
If we do not hire you, we will automatically delete the data submitted to us two months after the final decision is made. We will not delete the data, however, if we must store the data for legal reasons such as evidence of equal treatment of applicants, until any legal action is concluded, or four months.
In this case, the legal basis is Art. 6 Para. 1 lit. f) GDPR and §24 Para. 1 No. 2 BDSG. Our legitimate interest lies in any legal defense we may have to mount .
If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be processed further on the basis of your consent. The legal basis is then Art. 6 Para. 1 lit. a) GDPR. You may withdraw your consent at any time with future effect per Art. 7 Para. 3 GDPR with future effect.
LinkedIn
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States. This may increase risks for users that, for example, may make subsequent access to the user data more difficult. We also do not have access to this user data. Access is only available to LinkedIn.
The LinkedIn privacy policy can be found here:
https://www.linkedin.com/legal/privacy-policy
Facebook
To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Facebook platform.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
The data protection officer of Facebook can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970
We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link:
https://www.facebook.com/legal/terms/pagecontrolleraddendum
The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.
The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect.
When accessing our online presence on the Facebook platform, Facebook Ireland Ltd. as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).
This data of the user is used for statistical information on the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Facebook Ireland Ltd. can provide advertising both within and outside of Facebook based on your interests. If you are logged into Facebook at the time you access our site, Facebook Ireland Ltd. will also link this data to your user account.
If you contact us via Facebook, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.
Facebook Ireland Ltd. might also set cookies when processing your data.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Facebook may be fully usable.
Details on the processing activities, their suppression, and the deletion of the data processed by Facebook can be found in its privacy policy:
https://www.facebook.com/privacy/explanation
It cannot be excluded that the processing by Facebook Ireland Ltd. will also take place in the United States by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025.
Google-Maps
Our website uses Google Maps to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. Your user settings and data are processed to display our location and create a route description. We cannot prevent Google from using servers in the USA.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.
By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=en and the Terms and Conditions for Google Maps https://www.google.com/intl/dede/help/termsmaps.html.
Google also offers further information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
Google Fonts
Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.
When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.
Google offers detailed information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
in particular on options for preventing the use of data.Privacy policy was created with the generator of the law firm Anwaltskanzlei Weiß & Partner